For years Target has worked hard to provide quality products at a reasonable price. You have treated your employees and your customers well. Yet with Target’s recent decision to choose sides in the divisive cultural debate over homosexual marriage, you have put your focus on politics over products.
In 2012 Target affirmed its neutral position on this issue as a Target spokesperson stated: “We recognize that there is a broad range of strongly held views on the Minnesota Marriage amendment.”
I am one that holds to the definition of marriage that has stood for all time – the union of one man and one woman. Millions of others share my beliefs. In fact, A 2013 Star Tribune Minnesota poll revealed that Minnesotans were virtually split on this issue with 46 percent in support and 44 percent opposed, with 10 percent undecided.
Yet Target has chosen to offend half of the population in Minnesota, as well as the populations in other states where the opposition to homosexual marriage is often even higher!
I simply cannot support a company that blatantly undermines my values. Unless Target returns to a position of neutrality regarding this issue, you have lost me as a customer - and I will encourage my friends and family to also shop elsewhere. I strongly urge you to stick to selling quality products, instead of taking sides in promoting a divisive ideology.
I look forward to your response.