We know that your corporation is struggling. We know the president of JC Penney has just recently resigned.
It is not the place of a department store to be making preachy statements about issues such as gay marriage to its customers. Choosing sides in such a divisive issue only alienates potential consumers like me.
Please, stay out of the controversy and just sell your products.
Until such time as I hear that you will no longer attempt to push an agenda on these issues in your ad campaigns and will be backing out of the culture war, I will not be shopping in your stores.