Dear Mr. Ullman:
We are watching and we are concerned with the slide that we see J.C. Penney’s making over recent months regarding your marked increase in aligning with degrading and Godless television programming.
Just last year you wrote the following to Bill Johnson, President of American Decency Association: Our Company was founded on The Golden Rule and continues to operate based on the core principles of value, quality and integrity. Additionally, jcpenney has been committed to the positive development of children through our afterschool program. … To ensure we can avoid this type of situation from reoccurring again in the future, I have personally addressed this issue with the marketing team. It is imperative that we be very conscientious and thoroughly evaluate our marketing messaging.
Yet, Penney’s sponsors some of network TVs most perverse programs available, i.e. “Are You There Chelsea”, “Glee”, “Smash”, “2 Broke Girls”, “GCB”, “I Hate My Teenage Daughter”, Two and A Half Men”.
I am believing you when you say “it is imperative that we be very conscientious and thoroughly evaluate our marketing messaging.”
My confidence in you and Penney’s has been broken, Mr. Ullman. Your word is important to me. I join with others in watching to see if Penney’s returns to its core principles.