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  Message ID: 16

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Message:I am writing to voice my complaint about the sexualized nature of your advertisements for Armani Exchange. Your so-called Share the Love ad can only be described as lewd and repulsive - communicating a message of illicit sex to impressionable youth. Advertising impacts. If not why would you spend millions of dollars to persuade consumers to buy your product? However, while your ads may sell products, they also have a damaging impact on young lives who buy your message. Meaningless, casual sex and homosexual imagery is not the example to set for any age. I urge you to demonstrate more responsibility for the customer base you profit from and refrain from using such offensive eroticism to sell clothing. As long as this typifies Armani Exchange, no one in my family will ever purchase your products. I urge you to advertise responsibly and look forward to your response to my concern.

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