Corporate America continues
to aggressively withdraw
from sponsoring Stern's trash
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| Advertiser withdrawal |
April 10, 2001
Thank you for letting us know about the advertisement. We did not know anything about it. We became a member of Bumper to Bumper recently and they are the ones who do the advertising. We have made sure they took our names off the advertisment.
.... |
| Advertiser withdrawal |
Dear Bill
I received your letter dated April 5, 2001 referring to our ad on Howard
Stern. We have not advertised on Howard Stern since 1998 nor do we have
any intention to advertise on Howard Stern. His format is too degrading.
..... |
| Advertiser withdrawal |
April 2, 2001
Dear Mr. Johnson:
Thank you for your letter of March 14th. While a ... commercial did air on the Howard Stern Show in Los Angeles, we have no future commitments for this programming.
Thank you again for bringing this to our attention.
Sincerely,
.....
VP, Marketing |
| Advertiser withdrawal |
March 28, 2001
We received a copy of the letter you sent to .. due to airing in the Howard Stern TV show in Dallas/Fort Worth. The spot that aired in this program was not a paid spot, but rather a no charge rotator that landed in the wrong program. We do not support programming of this nature and would not intentionally put any of our client's there, paid or not. ... |
| Advertiser withdrawal |
March 27, 2001
Dear Mr. Johnson,
Thank you for alerting us about the continuing problem regarding ... commercials airing on the Howard Stern Show. We have contacted the ABC network and have instructed them to provide us with an actionable plan to prevent this from occurring again. We appreciate your efforts regarding appropriate radio programming.
Please continue to inform us if ... commercials air on local radio broadcasts of the Howard Stern Show. Please direct this information to my attention so I can take immediate action to resolve the situation. Thank you.
...
Advertising Director
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| Advertiser withdrawal |
March 26, 2001
Mr. Bill Johnson
Hello, my name is ... and I work for Bynum Advertising in Greenville, South Carolina. My company handles the advertising for .... We received a copy of your letter in reference to the Howard Stern Show and would like to let you know that we have cancelled all current and future advertising on the stations which carry this show.
Thank you for your input. |
| Advertiser withdrawal |
| March 21, 2001
Bill,
I appreciated your letter you faxed me. I was aware that our company was running ads on WNCX-FM in Cleveland but had no idea that any of those spots were running during Mr. Sterns repulsive show. Upon receiving your letter I ordered a copy of our air times and found that not 1 but on average 3 spots were running each of our days on air! I have contacted the account executive and demanded that we be credited for airing our companies name during a program that Mr. Stern airs. I have yet to hear the results but the ultimatum is, total compensation for the spots or a discontinuation of business with the radio station permanently.
Thank you for helping to rid our airwaves from people who have a blatant disrespect for humanity and decency and for the "heads up" to help me from having any association with a person of this nature.
If you need any further information please feel free to contact me personally.
Sincerely
....
President
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| Advertiser withdrawal |
March 16, 2001
Dear Mr. Johnson:
Thanks for your letter of March 16, 2001, sent to the attention of ...., president. ..... has asked that I respond to your letter.
I followed up with our franchisee in the Madison area and found out that our radio ad had run in the Howard Stern Show. Our franchisee buys time on WTLX because of its sports talk show, which effectively reaches consumers in our target demographics.
I explained to him that we don't want to run our ads in the Howard Stern Show, which we also don't think fits our brand image. Our franchisee understood and agreed with our position and will not plan to buy spots in that program in the future. The spots that ran in the Howard Stern Show were part of his overall buy and represented a small part of the total.
Sincerely,
Vice President of Marketing |
| Advertiser withdrawal |
| Hello Bill, Thank you for your concerns for quality television programming. We advertise in television markets all over the country and do not buy the Howard Stern show anywhere. I was forwarded an E-mail regarding a March 17th airing on in Dallas. If that happened it was somehow done on the local level without our knowledge. Good luck in your campaign.
Yours Truly
Bob Schulze
....
VP of Media Services
....
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| National advertiser withdrawal |
| March 6, 2001
Dear Mr. Johnson:
Thank you for your letter dated March 1, 2001 regarding the Howard Stern program. In your letter you indicated that you heard an advertisement for ... on the Howard Stern show.
I am responding to your letter to inform you that ... both promotes and endorses decency and appropriateness. Given the large volume of advertising that we do, I am disappointed to hear that an advertisement ran on a show that does not represent the same values and principles that we promote. From the beginning of our company I have given specific instructions to advertise only on networks that mirror the family values that ... represents.
Thank you for your concern - I support you in your promotion of decency.
Sincerely,
...
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| National advertiser withdrawal |
March 5, 2001
Dear Mr. Johnson:
I am writing to you in response to a letter you sent .... As the advertising agency for ..., and the company that purchases media on behalf of ... , I can assure you that we did not intend to have any of our commercials air during the Howard Stern Show.
We purchased a national network radio schedule with the parent company (ABC) and specifically requested NOT TO be aired on this or any other similar type programming. The commercial you noted aired in error and all efforts are being made to ensure that this does not happen again.
Sincerely,
... |
| Advertiser withdrawal |
March 16, 2001
Dear Mr. Johnson:
Thanks for your letter of March 16, 2001, sent to the attention of ...., president. ..... has asked that I respond to your letter.
I followed up with our franchisee in the Madison area and found out that our radio ad had run in the Howard Stern Show. Our franchisee buys time on WTLX because of its sports talk show, which effectively reaches consumers in our target demographics.
I explained to him that we don't want to run our ads in the Howard Stern Show, which we also don't think fits our brand image. Our franchisee understood and agreed with our position and will not plan to buy spots in that program in the future. The spots that ran in the Howard Stern Show were part of his overall buy and represented a small part of the total.
Sincerely,
Vice President of Marketing |
| National corporation - advertiser withdrawal -- |
February 23, 2001
Thank you for your recent letter. I am pleased to inform you that prior to receiving your correspondence, ..., had re-adjusted their advertising campaign and no longer advertises in conjunction with the Howard Stern Show.
I would like to take this opportunity to thank you for your concerns.
Sincerely,
... |
| National corporation - advertiser withdrawal -- |
Dear Mr. Johnson,
I was forwarded your letter, in reference to ... advertising on WBZX,
Columbus. We wanted to make you aware of our intentions to remove WBZX from
the next round of Columbus advertising.
Thank you.
.... |
| National advertiser withdrawal -- |
| Mr. Johnson:
We received your memo the other day concerning programming on the Howard Stern Talk Show.
We did run a week long thank you to our customers from December 18-25 last year. Apparently the radio station slipped this message into a slot occupied by the Stern program when we informed them that this show was off limits. We never had any intention of running the message during Howard Stern. We make a conscious effort to avoid programming with any kind of adverse message. Time on this particular radio station will not be purchased again.
Thank you for bringing this to our attention.
Very truly yours,
Advertising Mgr. ....
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| National Advertiser withdrawal |
I am writing in response to your letter dated February 21 to ... requesting that ... not advertise on the Howard Stern radio show.
.... has a strict policy not to purchase Howard Stern as we feel the content of that show does not align with our standards of quality programming, nor does it deliver against our core target of moms with kids. The fact that our spots have run on the Howard Stern show several times recently is the mistake of two radio networks that we purchase, although they have received written direction from .... not to run in Howard Stern programming.
Please know that we are taking swift and immediate action to ensure that this does not happen in the future, even if we have to avoid purchasing particular radio networks altogether that carry Howard Stern. This lack of professionalism will not be tolerated.
Thank you for your efforts to promote quality family-oriented entertainment.
Sincerely, |
| Advertiser writes |
February 7, 2001
Dear Mr. Johnson:
Thank you for your letter of January 12, addressed to ... chairman/CEO. ...
Be assured that we find this program as offensive as you do.
Sincerely,
... |
| Advertiser withdrawal |
February 6, 2001
Gentlemen:
It has come to my attention that WBZX carries the Howard Stern show during the Monday-Friday drive time. This was not something that I was aware of when our ad agency identified your station as one that met our demographic profile in the Columbus market.
Of even greater concern is that our target audience is supposed to be the youth market. The obvious conclusion is that the filth that is regular fare on his show is being directed to our teenagers.
Although we will fulfill our current contractual and promotional obligations, we will review further relationships based on the aforementioned.
Yours truly,
.... |
| Advertiser withdrawal |
| January 30, 2001
Dear Mr. Johnson,
Thank you for your letter alerting us about ... commercials running on the Howard Stern Show in the Wilkes-Barre market. The call number you provided of WZMT does not match up with any station in this market. WZMT broadcasts from Puerto Rico. Please provide a revised call number so we can investigate the matter. ... shares your concern regarding inappropriate radio programming. Each year we require the networks on which we advertise to inform all local affiliates that ... commercials should never run on any form of talk show. The Howard Stern Show is specifically listed as unacceptable for our advertising.
....
Advertising Director
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| Advertiser withdrawal |
January 25, 2001
Dear Mr. Johnson:
Upon receiving your letter in reference to our recruitment ads on WQKA, I checked with the person responsible for purchasing our radio advertising. Since we do not normally advertise on that station, we were not aware that we were advertising during the Howard Stern Show; we simply understood that the station reaches our target audience.
Since we hold our ethical standards in high regard, from now on we will not air our commercials during that time frame on that station.
Thank you for making us aware of the situation.
Sincerely,
... |
