You may recall that Hardee's seems to think that using sexualized ads enhances its ability to sell hamburgers and buffalo wings.
 A friend of this ministry notified us of yet another sexualized online Hardee's ad (also a television ad). Proceed with caution as this ad is pornographic.
The ad features two scantily clad, sweaty women barbecuing with seductive and strong lesbian overtures while two young men leer with cameras in hand. The camera focuses on their body parts.
Hardee's is a hamburger business catering to family yet they consistently have used sex to try to sell their product.
Take Action! Click here to let Hardee’s know you will not do business with a restaurant that uses sex to sell hamburgers.
In review:
(1) Hardee's (Carl's Jr.) featured Hugh Hefner as a poster celebrity. Despite numerous communications from numbers of you in late 2003, they obviously haven't been impacted (long term) by our expressions of concern nor that of other pro-decency organizations who also have shed light upon Hardee's pornographic advertising trends.
(2) Hardee's also used an erotic ad featuring a mechanical bull and a scantily clad female.
(3) In 2005, Hardee's used a pornographic ad featuring Paris Hilton exerting sleazy movements to market hamburgers at their "family" restaurants.
(4) In June 2007, Hardees pornographic ad featured a scantily clad blond rolling on the floor "advertising" patty melts featuring sexualized movements, eroticized chewing, the invitation to run your fingers through her hair, to touch her ....
Pornography, again, is defined by Webster’s as material created for the purposes of eliciting a sexual response. Thus, the description of the ad as a pornographic ad.
(5) In September 2007, The Hardees ad took place in a High School classroom where the teacher performs a raunchy dance as the boys join in and talk about flat backsides. There are several variants of the commercial. With all of the female teacher / student sexual themes, it is not only vulgar but promotes destructive behavior.
(6) In June 2009, though this time Hardees ad isn't visually explicit, the words and innuendo are loaded with sexual nuance.
It features their new "Biscuit holes."
In one of several of their new ads, the announcer says: "We are introducing a new item at Hardees called Biscuit Holes. Can you think of a better name for them?"
Then various customers individually name them using such
verbiage as:
b holes
a holes
Goody balls
sweet balls
tasty nuts
dingle balls
biscatles (as in testicles)
The Hardees closes with the line: "They sound wrong but taste so right.”
(7) In February 2012, Sports Illustrated Swimsuit “cover girl” Kate Upton was featured in an extremely erotic Hardee’s ad.
Personal note: We personally have avoided Hardee's since 2003. This information
further strengthens our view that Hardee's is not worthy of our purchasing dollars.
Some of you will recall that the CEO, Mr. Andrew Puzder, was personally responding to our emails regarding the pressure that he was experiencing over their Paris Hilton ads.
Try his email address below.
pr@ckr.com
Contact CKE Restaurants
Call and leave a voice message at:
Toll Free: 800-422-4141
CKE Restaurants, Inc. (Hardee’s/ Carl’s Jr. restaurants)
Andrew Puzder, CEO and President
6307 Carpinteria Avenue, Suite A
Carpinteria, CA 93013
Toll Free: 800-422-4141
Email: pr@ckr.com
http://www.ckr.com/contact.html
ANDREW F. PUZDER, CHIEF EXECUTIVE OFFICER
CKE Restaurants, Inc.
Brad Haley - Exec. VP of Marketing
CKE owns Carl's Jr., Hardee's, Green Burriot & Red Burrito restaurant brands.
Take Action! Click here to let Hardee’s know you will not do business with a restaurant that uses sex to sell hamburgers.
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Let's encourage one another and strengthen one another to be more like our Lord and Savior Jesus Christ.
American Decency Association
Bill Johnson, President
P.O. Box 202
Fremont, MI 49412
ph: 231-924-4050
www.americandecency.org
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