February 1, 2011
Every year during the Super Bowl, companies find new clever and/or provocative ways to peddle their wares to the 95 million plus viewers who tune in each year. Every year, there is a new controversy over some new ad, whether it is wind blowing off a woman’s clothes in a Doritos commercial, a woman stripping off her shirt to advertise GoDaddy.com, or Paris Hilton eating a Carl’s Jr. BBQ Burger while washing a Bentley in her bathing suit (very little water or soap makes it to the car), it is abundantly clear that marketing strategists rely heavily on a not-so-secret weapon: sex sells. The Super Bowl has become just as famous for its line-crossing commercials as for its football.
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December 17, 2010
Abercrombie & Fitch:
On June 18, we reported that Abercrombie & Fitch had announced a return to publishing their pornographic catalog.
A&F under great pressure from many ministries in 2002-2003 discontinued the production and distribution of their pornographic catalog. So it was with great concern that we reported finding A&F back in the pornographic catalog business.
In June we wrote: “…With great sadness we once again enter into this fray. As many of you were aware, we never saw any real evidence that A&F had changed at the management level. We had kept a close watch on their wall and window displays during the interval between 2003 through June 2010. …”
Earlier this month I saw no evidence of the catalog in the store that I visited. Also, I saw no evidence of it being marketed on their webpage today.
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December 14, 2010
It should come as no surprise that Seth MacFarlane, the creator of Fox TV’s debased cartoons Family Guy and American Dad, is an avowed atheist. Yet that doesn’t keep MacFarlane from producing “Christmas” episodes of his vulgar and profane animated shows. And while some secularists shy away from referring to the holiday as “Christmas,” MacFarlane is blatant in his use of the word – not to honor it, however, but to mock it.
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