Thick as Thieves – NBC and Playboy
September 20, 2011
Last evening NBC premiered the show The Playboy Club, based on Hugh Hefner’s 1960s Chicago Playboy Club. The TV show drew much outrage months before it was broadcast both from the right and the left – pro-family groups, anti-pornography organizations, and the women’s right advocate Gloria Steinem.
While NBC aired steamy promotions in the weeks before the premiere, they tried to claim with a straight face that the show The Playboy Club was not a promotion of pornography or a promotion of the actual Playboy magazine and brand.
Yet not only is the Playboy name and logo peppered throughout the show, Hugh Hefner himself was used as a narrator for the initial episode. Hefner has eaten up the free publicity NBC is offering from the show to reinvigorate his aging brand overshadowed by the proliferation of internet porn. In return, Hefner has given NBC a quid pro quo, using one of the actresses from NBC’s The Playboy Club as the “cover girl” of the October issue of his pornographic Playboy magazine – released to coincide with the premiere episode of NBC’s raunchy new show. NBC and Playboy are as thick as thieves in their promotion of pornography.
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