J.C. Penney has emerged as a corporation that supports filth

By: American Decency Staff

J.C. Penney has emerged as a corporation that supports valueless, degrading, godless programming and agendas. Let me count just a few ways.  The following is just a partial record of the kinds of degrading television programs J.C. Penney is sponsoring despite numerous emails from tens of thousands of people over a significant period of time. Penney’s response?  Advertise on filth anyway. "Are You There, Chelsea?"  "Modern Family", "Glee", "Smash", "2 Broke Girls", "Whitney", "GCB", "I Hate My Teenage Daughter", Two and A Half Men" Many of you are also aware of American Family Association’s stand and concern regarding J.C. Penney.  Quoting: Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful. Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales. JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision. "Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way." "They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement. By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years. …. http://onemillionmoms.com/IssueDetail.asp?id=436 Stark contrasting letter that J.C. Penney wrote last May in regard to The ad featured young teen and pre-teen girls in skimpy bikinis with the heading – “Fresh Recruits – We Make it Playful.  You Make it Fun.â€Â http://bit.ly/kpzd75 Numbers of you, life-long Penney’s shoppers, communicated your concern and even stated you would cut up your Penney’s credit card! Letter from J.C. Penney CEO Myron Ullman III to ADA president, Bill Johnson Dear Mr. Johnson: I would like to thank you and the American Decency Association members for contacting us to voice concerns over a recent jcpenney advertisement.  Taking a second look, I can see how this ad could be considered offensive, which was not our intention.  On behalf of jcpenney, I sincerely apologize for this lapse on our part. Our Company was founded on The Golden Rule and continues to operate based on the core principles of value, quality and integrity.  Additionally, jcpenney has been committed to the positive development of children through our afterschool program.  Over the last 10 years, we have donated over $ 100 million dollars to afterschool programs across the country to help America’s kids be smart, strong and socially responsible. To ensure we can avoid this type of situation from reoccurring again in the future, I have personally addressed this issue with the marketing team.  It is imperative that we be very conscientious and thoroughly evaluate our marketing messaging. Again, I truly appreciate your feedback and hope that jcpenney can continue serving you in our stores and online at jcp.com. Best Regards, Myron E. (Mike) Ullman, III Please click here to send a message to the J.C. Penney sponsoring their increasing stance for godlessness and degradation Or write: J.C. Penney Company, Inc. Myron Ullman, Chairman and CEO 6501 Legacy Drive Plano, TX 75024 Ph: 972-431-1000 Fx: 972-431-9140 Media Relations Darcie Brossart (972-431-3400) jcpcorpcom@jcpenney.com Your support is important to our ability to make a difference. Donate online at: https://secure4.afo.net/ada/donate.php We also urge you to forward this to your family, friends, church family – informing them! ========================================================== To support our efforts please click here or mail your gift to American Decency Association (ADA), PO Box 202, Fremont, MI 49412. American Decency Association is a member of the Evangelical Council for Financial Accountability.


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