Hardee’s at it again

February 28, 2007

You may recall that Hardee’s seems to think that using sexualized ads enhances its ability to sell hamburgers and buffalo wings.

A friend of this ministry notified us of yet another sexualized online Hardee’s ad (also a television ad).
The ad features a very scantily clad erotic waitress and a young male leering at the waitresses body parts. The waitress, of course, moving provocatively as the camera focuses on her body parts.

Hardee’s is a hamburger business catering to family yet they consistently have used sex to try to sell their product.

In review:

(1) Hardee’s (Carl’s Jr.) featured Hugh Hefner as a poster celebrity. Despite numerous communications from numbers of you in late 2003, they obviously haven’t been impacted (long term) by our expressions of concern nor that of other pro-decency organizations who also have shed light upon Hardee’s pornographic advertising trends.

(2) Hardee’s also used an erotic ad featuring a mechanical bull and a scantily clad female.

(3) In 2005, Hardee’s used a pornographic ad featuring Paris Hilton exerting sleazy movements to market hamburgers at their “family” restaurants.

Personal note:

We personally have avoided Hardee’s since 2003. This information
further strengthens our view that Hardee’s is not worthy of our purchasing dollars.

Some of you will recall that the CEO, Mr. Andrew Puzder, was personally responding to our emails regarding the pressure that he was experiencing over their Paris Hilton ads.

Try his email address below.
pr@ckr.com

Contact CKE Restaurants
Call and leave a voice message at:
Toll Free: 800-422-4141

CKE Restaurants, Inc.
Andrew Puzder, CEO and President
6307 Carpinteria Avenue, Suite A
Carpinteria, CA 93013
Toll Free: 800-422-4141
Email: pr@ckr.com
http://www.ckr.com/contact.html

====================================
Let’s encourage one another and strengthen one another to be
more like our Lord and Savior Jesus Christ.

American Decency Association
Bill Johnson, President
P.O. Box 202
Fremont, MI 49412
ph: 231-924-4050
www.americandecency.org