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A&F’s FALL QUARTERLY 2001 — AN ANALYSIS

January 1, 2004

–From the Archives – Exact Date Unknown —

The erotically posed photographs send the message
of promiscuous sex, group sex, sexual encounters
with college professors.  To the 18 year-olds beginning
college life, on their own for the first time, A&F
portrays this as typical college behavior.  How
many young people buy into the message A&F is selling of sexual
experimentation?
dfd
FIRST THIS – A DISCLAIMER.
Following there are written descriptions of pictures and
articles contained in the A&F Fall Quarterly.  They are included
for one purpose only:   to alert you to the pornographic nature
of Abercrombie & Fitch’s Fall Quarterly Catalog.
As more than one person has stated, “I didn’t really realize how
bad A&F’s catalog was until I saw the images.  Then I became
outraged over what they were doing to draw our kids for A&F’s
profits.”
dfd
SECONDLY, WE BELIEVE THAT THE ARGUMENT THAT WE SHOULD REMAIN SILENT BECAUSE WE ARE ONLY HEIGHTENING ABERCROMBIE & FITCH’S CAPABILITY OF EXPANDING AND PROFITING FROM CONTROVERSY IS BOGUS.    THE PORNO INDUSTRY HAS USED THIS ARGUMENT FOR YEARS.
Each time a newspaper reports (OR RADIO)on A&F’s porno peddling many
more parents who do care are being alerted.  Long term we believe exposing
the darkness will result in negative publicity for A&F and negative public
response to their products.
This we believe.  “Evil triumphs when good people do nothing.”
ANALYSIS OF FALL QUARTERLY

The Abercrombie & Fitch Fall Quarterly, the Back to School Issue, features
the theme of college life at the
fictitious “A&FU”.

The introduction to the catalog says in part:
“Our student bodies- ahem, body, as many of you undoubtedly know – is
among the finest (in every sense of the word) in the country, if not the
world.  This is an institution steeped in tradition (some would say
notoriety) unique among its peers.

But please don’t take my word for it – see for yourselves.  And good
luck as you embark on the most amazing adventure of your lives!”

The introduction is followed by 121 pages of naked and semi-naked photos
of  college-age students. The erotically posed photographs send the
message of promiscuous sex, group sex, sexual encounters with college
professors.  To the 18 year-olds beginning college life, on their own for
the first time, A&F  portrays this as typical college behavior.  How many
young people buy into the message A&F is selling of sexual
experimentation?

The catalog also features an Ask A&F page where questions are features
such as the following:

Dear A&F,
My boyfriend and I have decided to sleep together for the first time.
The other day I was in his room after class, and when he was on the phone
I looked at his dresser and there was a package of jumbo-size condoms.
Yikes!  What if he’s more than I can handle?

(A&F answers) Hey Meredith,
He’s probably just trying to convince himself that he’s big enough, he’s
good enough, and gosh darn it, girls like him.  When you finally get down
to business, I imagine his equipment will be perfectly manageable.  But if
it really is that big, well, try having a shot of tequila and do some deep
breathing exercises.

Also included in the catalog are several profanity and obscenity laded
interviews with actors, rock stars, rappers and other celebrities.  Of the
281 page catalog, only 98 pages are devoted to selling clothing.

Listed below are descriptions of some of the full-page photographs
featured in the A&F Back To School catalog:

Page 14 Male wearing only jockey shorts which he is tugging down.

Page 16-17 Three bare chested men, at least one in jockey shorts wrestling
in a locker room.

Page 19 Rear nudity – six completely nude males in a shower room.
Page 22 Fictitious college news article replete with sexual innuendo and
double entendre regarding antics of a fraternity and sorority.

Page 25 Frontal nudity:  bare-breasted female wearing only underwear.  Two
bare-chested males watch as she stands on coffee table in front of them
and removes her shirt.

Page 26-27 Partial nudity – female with blouse unbuttoned partially
revealing her breasts.  She is sitting next to an apparently nude male
lounging on a bed.  Gives the perception of sexual activity.

Page 28-29 Another view of the photo from above with a second bare-chested
male sitting on the floor next to the partially nude female and male on
the bed.

Page 30-31 A third photo of the same female and male on a bed together.  A
close up shot of the females bare breast.

Page 32 Topless female partially covering her breasts with her hand.  Her
pants are pulled down revealing her underwear.

Page 34-35 Male and female embracing on a bed.  Male is wearing only boxer
shorts and socks.

Page 41 Fictitious advertisement seeking male students for sexual research
stating in part: “The biology department is now looking for able-bodied
men ages 18-25 to partake in groundbreaking research.  All applicants must
undergo multiple daily sessions of rigorous sexual exercises.
Flexibility, distance and good rhythm are prerequisites.  References and
/or exhibitions may be required.”

Page 43 Two bare chested males with appears to be a  female
teacher/professor.

Page 44-45 Young female  embracing and kissing a male who is apparently a
teacher/professor.

Page 46-47 Partially nude male lying across a desk in a classroom.  A
female is kneeling beside him on the desk pulling down his boxer shorts.
The male had been clothed with a shirt and tie giving the impression he
could be a teacher/professor.

Page 48-49 Close up shot of the same partially nude male as above lounging
on the desk  clutching a note presumably from the female to call her on
her cell phone.

Page 52-53 Five males embracing females.  The males are squeezing the
buttocks of the females.

Page 55 Female lying on the ground with her top partially pulled up.  A
male is standing over her, straddling her.

Page 56-57 Two females lying on the ground embracing each other in a
sensual manner.

Page 77 Completely nude male holding a film reel in front of his private
area.

Page 80 Bare-chested males lying on the ground.  One male is sticking up
his middle finger while another male video-tapes him.

Page 81 Three females lying on the ground on top of each other.  One
female is resting her head on the chest of another female and another
female lies with her head on her crotch.

Page 90 Completely nude male (wearing only boots) and holding a paint
palate in front of his privates.

Page 91 Topless female holding a sweatshirt and paint brushes in front of
her breasts.

Page 94-95 Completely nude male in an art class surrounded by females who
are drawing him.

Page 96 Rear nudity – completely nude male whose body is being fingered
painted by a female.

Page 99 Female frontal nudity and male rear nudity – completely nude
female and male. Portions of their bodies are painted.

Page 108-109 Male lying on a pool table with female lying on top between
his legs while she kisses him.  They are surrounded by several people who
are watching them.

Page 110-111 Frontal and rear nudity – Three completely nude women
splashing in a fountain.   Next to the photo is an article about
skinny-dipping and streaking.

Page 113 Completely nude female standing in a fountain.

Page 114 Completely nude male playing football – rear nudity.

Page 115 Frontal nudity – close up photo of topless female.

Page 116-117 Completely nude female being chased by three completely nude
males in a game of football.

Page 118-119 Completely nude female and male.

Page 120-121 Fully nude female lying on grass.

CONTACT ABERCROMBIE & FITCH - It seems A&F has removed
the complaint form they were providing online –
We’ll be providing you updated contact devices as we
have them.

ADA is promoting a powerful film, One Nation Under God, in which Bill Dallas talks to well-known conservative leaders like David Barton and Dr. James Dobson about the importance of Christians' involvement in the political world. Contact us to receive this free DVD.

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